Already have a website? If your answer was yes, you are surely trying to implement an SEO strategy in order to increase your domain authority. To this end, creating and developing a blog is essential; not only for the keywords that you can use, but for the topics of interest that allow you to attract your audience.
Now, if you are already working with this tool —and you are in the task of creating content for your blog posts—, we bring you a strategy that will allow you to strengthen your link building —link building—, have a greater reach and obtain a better positioning.
What do we call Guest Blogging?
Guest blogging —or also called guest posting— refers to the technique of writing on a blog as a guest or, in turn, asking an external writer to post on your website. This kind of agreement is given to carry out an exchange of content between two or more sites, in such a way that a network of multimedia material is generated for its market niche. In addition, it constitutes a good alternative for your potential readers; since they can access a large number of valuable items.
How can I do Guest Blogging?
If you are already on your way to collaborating with writers, you need to choose the right site with which you will work. In this sense, it is crucial that you start researching which blogs stand out in your market segment —since they attract more traffic. To facilitate your search, you can be guided by the interaction both in the comments of the page and in social networks; as well as in the position of the blog in the search engines. But, above all, check that the material uploaded by these sites is not plagiarized.
When you have already investigated this part you can start contacting the sites you have chosen. In addition, we recommend that you identify and define the periodicity of publication of the articles and their volume.
Read Also: What defines a good digital marketing campaign?
Advantages of doing Guest Blogging
Breadth of content and points of view
By inviting bloggers to your website you will be able to diversify your content and, at the same time, enrich your value propositions regarding the topics covered. Remember that novelty must be related to utility. Thus, if you can offer your readers a range of relevant information and contribute to their knowledge, we assure you that they will visit your site more frequently.
Target audience diversification
By publishing content on an external site you will have the opportunity to make your website more visible and, in turn, increase the number of people who visit it. The opinion of new readers will contribute to a better planning of the content; in addition to making your work more productive.
Opportunity to do Branding
What better opportunity for the public to know your brand than through a portal that they consider trustworthy. In the eyes of whoever reads you, you will become an expert in your area. This will allow you to reinforce your attraction and conversion strategy.
Agreements to generate Networking
The benefits of using this tool to your content calendar do not lie only in achieving publications, traffic and reach; but also, you can take the opportunity to build an extensive network of contacts, with which you can make work agreements. In this way, you generate relationships that go beyond guest blogging.
Improve your SEO
By posting on a third party blog, you have the ability to highlight aspects of your article that you consider important and link to your page. These links allow search engines to recognize your website organically. Which, as you know, will help you create more traffic to your own blog.
Of course, keep in mind that you should not abuse these hyperlinks, since Google could penalize you.
We hope you can enjoy guest blogging and all that it implies —meeting new people, interacting with important companies, improving your writing, etc.,
Finally, we advise you that, if you are invited to write in a blog, you shine in the content you write, so that you achieve greater visibility.