Digital Marketing, Technology

Google Lens: what it is and how it helps you on mobile

One of the best applications you can have is the Google recognition tool. Presented at Google I/O 2017, the possibilities it offers are very interesting. But first, you have to know what Google Lens is and how it works.

For example, yesterday we told you how to read QR codes with your mobile. And one of the options we offered you was to use Google Lens. So options are not lacking in this complete application.

What is Google Lens

Say that Google Lens is an application created by Google and that it is compatible with both iOS devices and Android terminals. Say that this tool works through the mobile camera, using all kinds of tools to offer you the most varied results. To do this, this app uses Machine Learning.

Through this technology, Google Lens is capable of analyzing any object or text that you focus on with your mobile camera. Once it has recognized the element in question, it will offer you different options to carry out actions related to the text or object it has found.

For this, in addition to Machine Learning technology, Google Lens is able to communicate with other applications in the Google ecosystem to achieve the best results. For example, if you focus on a text in English, Google Lens communicates with Google Translate to offer you, among other options, the possibility of translating the text into your language. A very useful trick if you are abroad, for example.

A neat and easy-to-use interface

The truth is that the work that the Mountain View-based manufacturer has done has been exquisite. In this way, the Google Lens interface offers great ease of use. It mainly has five buttons with which to perform different actions.

For example, on the left you have the button to translate text, while the middle button offers an automatic mode. Or what is the same: when you press this button, Google Lens will offer you different options so that you can choose the one that best suits your needs.

Another of the best virtues of Google Lens is that it can be used in two ways. On the one hand we have the examples that we have given you, and in which the mobile camera is used so that this recognition app works in real time. On the other hand, you can use an image from your gallery so that Google Lens does the corresponding reading. If, for example, you want to translate a restaurant menu, it is more convenient to take a photo and have Lens do its job instead of pointing the phone all the time.

Uses of Google Lens

Finally, we leave you a list with the main functions offered by Google Lens.

  • Reading and translation of texts in real time
  • Add events to the calendar
  • Copy text in real time
  • Add contacts to the phonebook of a business card
  • It will call a phone number you point to
  • Information on all types of products pointing to the barcode
  • Recognition and information of objects, flowers or animals
  • It summarizes any book you point to
  • Gives you reviews of restaurants you point to with the camera

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