Having a presence on social networks allows a brand to interact with the audience in a much closer way, in addition to showing the products or services. However, and despite having many advantages, many companies are not able to properly manage social networks because they do not have a content marketing department or because of the time and investment that it implies.
So that this is not an obstacle, we explain the tools you can use to plan and schedule content.
Why you should plan and schedule your content on networks
Having social media posts planned and scheduled is essential in any content marketing strategy for it to be effective and profitable. This does not mean that an impromptu post is occasionally made, but there should always be planning.
Optimization of your time and resources
When you define a content strategy and create publications based on it, the work is much easier compared to when you have to think about what to publish and how to do it every day.
Post at the best time
The time a post is made is very important. Because there is a lot of contradictory information about it, probably because the best time depends on many factors, such as the type of audience to whom the publication is directed, it is best to try different days and time bands to find the moment that generates a greater engagement .
When the best days and times to post certain content have been detected , it can be scheduled. It’s a way to make sure that your post will reach the right audience .
Create long-term strategies
Content can be published improvisedly, especially if any news related to the sector to which the brand belongs has been made public. However, to follow a strategy that is effective it is necessary that the content is already designed.
When you create long-term strategies, you set a goal and have a much broader perspective of what you want to achieve. This means that as the campaign evolves, modifications or reorientations can be made to achieve that goal.
Create related content or content series
If a certain type of content or a certain topic is found to be interesting to the public, more related posts can be made . It is not about being repetitive, but about providing more information on that topic.
Generate expectation for your audience
To stand out and position yourself on social networks, it is essential to publish regularly. But, in addition, it has been found that when a particular content is offered at very specific times and frequently, an expectation is generated among the public.
By this we mean that it is positive to accustom the audience to always receive the same day of the week information about news, offers or any other topic . Of course, it must be content that differs from the rest of the usual publications.
Tools for content planning in social media
Planning and scheduling the content that will be published on social networks has many advantages. However, in order to do so, one of the following tools must be used.
Facebook Creator Studio
It is a tool that allows you to manage and schedule Facebook and Instagram publications, in addition to obtaining information that allows you to gain followers and web traffic.
It is an app that allows you to schedule posts on Instagram. In this case the automation is not total, since the publication is not automatic. You can associate a photograph or image to a text and choose the date and time of publication. When the time comes, a notification will appear and the content will have to be exported for it to be published.
It is a platform that allows you to manage various social networks, such as Twitter, Facebook, Instagram and LinkedIn. You can even publish the same content on different social networks at the same time. It is the only one that allows you to schedule an automatic publication on Instagram.
It is another tool that allows you to manage social networks. It is also ideal as a communication channel with clients and as a tool to analyze and measure the effectiveness of actions.
This tool allows you to manage content and publish it on social networks in a very simple and fast way. It allows you to create a calendar with all the publications and analyze the results of each one of them.
It was created by Twitter and allows you to publish and control several accounts of this social network from the same panel.
It is one of the tools most used by the media. Equipped with artificial intelligence, this tool is perfect for sharing content on social networks in the most efficient way possible. Unlike others, it is able to decide and suggest what content is better to share to increase traffic. It is used for Twitter and Facebook.
This tool is ideal for planning Instagram posts, it also has a calendar in which drafts can be saved. It allows you to prepare a publication with an image, text, hashtags, links … In addition, it is a very intuitive program.
Like the rest, it allows you to schedule posts on social networks and is perfect for work teams and collaborations. That is, different team members can make modifications and comments before that content is published. It is ideal for content marketing companies, as customers can view and approve content before it is published.
Being present on social networks is essential for any brand that wants to make itself known or wants to keep its customers. So the ideal is to use any of these tools that allow you to manage them quickly and easily, which makes it much more achievable to become visible in them through regular publications. Of course, you should never lose sight of the quality of the content that is published and that often less is more.