You can create many sorts of advertising campaigns, increase site visitors, and convert a larger percentage of them into paying customers and potential leads with the help of a well-designed landing page. Here, we’ll walk you through the process of making a landing page in WordPress from starting to ending.
What is a Landing Page?
Landing pages are specific web pages created to boost conversion rates and/or lead capture. It’s a page where you want users to land, browse your content, and perform an action such as purchasing a product, registering to your site, or watching videos.
When used well, a landing page can be a very effective marketing approach that does double duty as a means of attracting new visitors and closing sales.
How does Landing Page Work?
First, you may develop a landing page and promote it using traditional and online channels such as paid advertisements, email, social media, and more. You may convert a bigger percentage of visitors from these streams into leads or clients since they come on a conversion-focused web page.
A landing page’s purpose is to increase sales, therefore you should make it as interesting and appealing as possible to the visitors that land on it. Above all else, you’ll need to attractively layout your numerous call-to-action components, such as the payment page, registration forms, play multimedia button, and so much more.
To know more through a practical demo, you can check out the landing pages of PrimApp – Health insurance Comparison in Switzerland and TipTop – Health Insurance Comparison.
Both TipTop and PrimApp are the most popular tool online for health insurance comparison. Comparison on Tiptop and PrimApp is easy and quick.
Different Procedures to make proper Landing page in WordPress
Use SeedPod Plugin
As the simplest option, it comes highly recommended. It’s the greatest landing page plugin for WordPress and lets you make any kind of landing page with zero code. SeedPod has also been refined to be small in size, quick to load, and easy on the eyes of search engine crawlers.
The SeedProd plugin must first be installed and activated. After that verify the licence key and verify it. After successful verification, click on ‘create your first page button’.
There are a total of 5 customizable pages that may be accessed from the SeedProd control panel. There are tabs at the top of the website for “coming soon,” “maintenance,” “login,” and “404.” Choose any one and Click the + Add New Landing Page button below this option.
Check out the categories and select the one you like for your business and customise it afterwards. When you’re through making changes to your page, select Save, and then Publish.
Use Beaver Mode
Beaver Builder is an alternative drag-and-drop WordPress page builder. It provides easy drag-and-drop capabilities for quickly designing a custom landing page from scratch.
Installing and activating the Beaver Builder plugin is the first step. Locate the Licence option and choose the appropriate ‘Enter Licence Key’ button. That data is stored in your Beaver Builder profile.
Next, you must navigate to Pages > Add New from the WordPress dashboard to construct your initial landing page.
Beaver Builder is compatible with all premium WordPress themes. Landing page templates optimised for use with page builder plugins are included with several of these themes. They are often broad designs devoid of a sidebar and gadgets.
If your theme doesn’t come with this kind of layout, you may always make one yourself with a child theme.
Utilise Divi Builder
Divi is a popular page builder plugin for WordPress. It was made by the same people who made Elegant Themes. Both as a standalone page builder and as part of a premade theme, it provides a variety of customization options.
Installing and enabling the Divi Builder plugin should be your first step.
Please be aware that the page builder plugin is not required if the Divi theme is installed. When you’re ready to set up your landing page, head to Pages » Add New. Click the “Use Divi Builder” button on the page editing screen to start the Divi page builder. When you click the Start Building button, a welcome box will appear to help you get started with the editor.
After that, you may either create a new page from scratch, select an existing template, or duplicate an existing page. Select a format by clicking on that button. Select a template that appeals to you and tweak it to meet your needs.
Simplest Method to Create a Landing Page in WordPress
- Choose a theme from My Site > Design > Themes from your WordPress Website Dashboard and Activate it.
- The next stage is to eliminate unnecessary posts and pages.
- To make a certain page your permanent homepage, click the arrow button next to the page’s name.
- After selecting the three dots, click Edit. You may add text, pictures, contact forms, and call-to-action information in the editor.
- After publishing your page by clicking update, connect to it from your primary WordPress website.
Additional Important tips to make your Landing Pages the best
- In order to maximise the effectiveness of your marketing initiatives, it is essential that your landing page calls to action match your ads. Make sure your landing page is relevant to the results advertised on your site, such as completing a certain action or receiving a specified discount.
- Since you want visitors to take some sort of action on your landing page, it’s important to make things as straightforward as possible. Use minimal form fields and make every step simple to optimise conversions.
- A picture is worth a thousand words. Make your argument stand out with eye-catching backdrops and relevant images.
- Put your landing page and call-to-action buttons live to observe how they perform. Keep track of how many potential customers express interest before you make any changes to your landing page.
In conclusion, there are several ways to make proper landing pages in WordPress. However, the best and simple ones are mentioned in this article.