In mid-2024, More than 96% of all traffic came from mobile devices, reported to Statista. Companies can’t put off making their websites work better on mobile devices much longer. It has to be the most important part of their website plan. Being ready for SEO means that your site not only attracts traffic, but it also comes up high in search engine results.
This tutorial will teach you the most crucial things to do to make your WordPress site mobile-friendly and suitable for search engines. But before that, let’s dig into why it matters for your WordPress website.
Why owning a Mobile-friendly and Search Engine Optimized WordPress website is a blessing?
Have you heard that someone’s websites get top page ranking within 100 days of launching, and they actually get audience engagement? This is not a fairy tale. With the responsive website, many business owners experience this and many other benefits, like.
You can Prioritize Your Audience from Mobile.
By optimizing the website for mobile devices, you are improving your website experience with better visibility, readability, and CTA. Thus, your audience will effortlessly know what you want to tell them.
Increased Traffic & Leads
When more eyes see your website, then you get more traffic, and more traffic directly means more qualified leads for your business. This is simple mathematics; you need a place in the central market to sell your product, rather than keeping your product on the top floor of your countryside apartments, where no one knows about it.
Cost-Effective Marketing
Costing is another reason to have a well-optimized website. Because of better site performance and getting traffic organically, you will reduce your dependency on expensive paid ads in the long run.
Competitive Edge
By optimizing your website according to the latest demand, you are taking 2 advantages at the same time. On one hand, you are improving your site to achieve better performance and be relevant to the current audience so that no one can take your customers. On the other hand, you outperform your competitor, who is not ready for this change.
Many website owners take help from a WordPress web development company that knows how to execute both mobile-first design and SEO. Thus, people in business focus on accounting and operations, rest their technical experts will handle it. If you have a blog, portfolio, or full eCommerce site, WordPress website development services can help you design a site that runs quickly, operates well on all platforms.
Now, let’s discuss how to take over your WordPress website to get all the above-mentioned benefits by yourself.
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7 Ways to Get Your WordPress Site Ready for Mobile and Search Engines
WordPress itself is a non-tech-friendly platform, so follow these simple 7 tips to take your website to the next level of completion.
Pick a Responsive WordPress Theme
Get a responsive theme for your WordPress site. So pick the right theme that works well on all kinds of internet sources, like different browsers, mobile, tablet, desktop, etc. You can take help from Custom WordPress development services to design a theme for your brand.
TechCrunch and The Walt Disney Company are two examples of companies that have WordPress sites that work well on mobile devices. This way, consumers receive the same experience on all platforms.
Speed Up Site Loading for Those on Mobile Devices
For ranking, Google’s Core Web Vitals are now highly significant. Google Research says that users are 32% more likely to quit your site if your mobile pages take a long time to load.
A reputable firm that makes WordPress websites can:
- Make pictures smaller and better.
- Set up caching solutions.
- Use plugins that don’t take up a lot of space.
- Limit requests over HTTP
These strategies make sure that mobile consumers can browse the web without any problems, and search engines reward you for it.
Make It Easier to Utilise Navigation on Mobile Devices
People who use mobile devices want to be able to get the information they need rapidly. Some important qualities are menus that can be closed, buttons that are easy to operate with your thumb, and navigation bars that don’t move. Website design services in India commonly include usability testing. Thus, you can check that the design works effectively with tapping and swiping on mobile devices.
Use a Content Structure That is Good for Search Engine Optimization
A website needs clear headers, meta tags, and high-quality content. These things are important for SEO. When you add the right content and meta details, you are helping search engines to share you with your potential clients.
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Check to See if Your Media Works on Mobile Devices.
Images and videos that respond are incredibly crucial for mobile SEO. Instead of shrinking desktop media, make files operate better on smaller displays without sacrificing quality. Your mobile site can load faster without sacrificing quality in the photos if you use WordPress plugins like Smush or lazy loading.
Use HTTPS to Keep Your Site Safe.
When Google ranks sites, it looks at security, and consumers need to be able to trust your site. Most firms that build WordPress websites will install SSL certificates on your site. This makes your site safe and respects SEO regulations.
Try it Out on More Than One Device
Testing is the best way to find and fix the loophole before your audience notices. Thus, you can ensure a responsive and friendly website, despite the device medium they use to visit your site.
That’s it, follow these top tips to make your WordPress website ready for the search engine and modern audience traffic.
Also Read: UI vs UX – Are They Same or Different & their Impact on Website
Conclusion
To stay competitive, you need to get a mobile and SEO friendly WordPress Website. But you can hire a competent WordPress web development company. Thus, you can launch your WordPress site with custom WordPress development services. You can contact an experienced WordPress development company to boost your online presence.
However, if you have any doubts about how to start, here are a few FAQs for you.
FAQs
Why is the mobile-first approach so important?
If you want to reach that traffic, then you can’t miss optimizing for it. Apart from this, Google also puts mobile-first indexing first. That allows your website to list before other unoptimized websites on the search engine result pages.
How to test a WordPress site to determine if it is mobile-friendly?
You can check your website with Google’s Free Mobile-Friendly Test tool or any other tool to ensure your website is optimized.
Where to start for better SEO for my WordPress website?
For better SEO, you need to do keyword research; the better keywords you add in your web page content, equality improved SEO results you can expect.
What SEO aspects should I focus on?
For better SEO, you optimize original and relevant content, better keyword placement, meta tags, ensure quick hosting, simple navigation, and many more.
Is there any tool to check the SEO performance of my WordPress website before launch?
Yes, you can use tools like Google Lighthouse, Ahrefs Site Audit, Semrush, or SEOptimer to check your website’s SEO performance before launch.
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